Fiat Targets One Lakh Units by 2010 in India

Fiat India is planning to increase its car sales to one lakh units by 2011. In India Fiat automobiles is in 50:50 joint venture with the Indian car leader Tata Motors which currently produces 4,500 units.TH company is expecting 90 percent of units will be mainly driven by the sales of the recently introduced Fiat Linea from the premium sedan segment and Grand Punto which will out by 2009 mid.
Fiat India is confident of reaching a volume of 40,000 units by 2009, which will be later increased to 80,000 by 2010. Out of this nearly 10 percent of the volume will be used fro exporting.

From the global product folio, Fiat India is thinking of introducing new models like Panda, Doblo, Multipla, Sedici, and Qubo.

Grand Punto which is expected to be launched by 2009 will carry the price tag of Rs 5 lakh. The company would be also increasing its dealership from 70 to 100 by 2009 mid.

Fiat Linea and Grand Punto will be produced at the Ranjangaon facility and the models be sold through the Tata-Fiat dealers. Fiat also plans another small car by 2010.

Jamie Black

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